Case Studies—Mini and Standard Feature Mini case studies are popular among sales teams and prospects as they quickly and efficiently introduce an exemplary customer or partnership, define the challenge, describe the solution, state the bottom line, promote the vendor and wrap up the piece with a statement of conclusion. Standard feature case studies develop a detailed history of the customer's situation prior to selecting a solution, through the process of selecting a vendor, implementing the solution and measuring the results in terms of cost and time savings. These comprehensive case studies are often used in trade journals and publications, and at your choice can be bylined by your customer. For an additional $500 Debra Yergen & Co. can coordinate the legal and public relations approval process with your customer, providing you with a signed consent form along with a finalized article.